Just a quick post that was generated by something I read on twitter from @canadianmags. They'd posted the commentary about this study that was written about the subject lines on e-mail.
E-mail. That wondrous invention that was supposed to change the world. Well, it did change the world, but many of us use phrases like "drowning in e-mail" to describe the state of our overwhelmed inboxes. Still others just read and don't reply.
Anyway, read the PDF study if you're interested to see that if you take the time to write a functional subject line, it will increase the chances of breaking through. I've always practiced this, but so many of us are so frazzled that the little piece of energy required to go the distance and make the effort to think about this seemingly boring intro to our e-mails just doesn't exist and we let it go.
And now, on to friday night. I'm going to cross the east/west divide this evening!
A track to send you on your way:
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